• 06/11/2017
  • general

Opinion piece: Meeting consumer demands is a must, not just a nice-to-have

When almost nine out of ten European consumers call for the list of ingredients and nutritional values of alcoholic drinks to be provided, as revealed by the 2016 GfK survey of 9000 adults in nine EU countries, there is an onus on all concerned economic operators to take such clear expectations seriously and to meet them diligently.

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