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MARKET

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Advertising regulation in EU countries
  • market
  • 15/12/2021
  • 24476
  • Regulation

Advertising regulation in EU countries

This document provides for an overview of the advertising regulation applying to beer, wine and spirits in the 28 European Union Countries as well as Turkey, Norway and Switzerland. It covers TV, radio, outdoor, online, cinema and stadium advertising.

Keg distribution channels
  • market
  • 24/07/2020
  • 9876
  • Market information

Keg distribution channels

This document provides for an overview of the different keg distribution channels and systems that are in place in the 28 European Union Countries as well as Turkey, Norway and Switzerland and has been updated in July 2020.

Ingredient and QUID labelling
  • market
  • 09/07/2020
  • 5151
  • Labelling

Ingredient and QUID labelling

This Guidance is designed to assist breweries in listing the ingredients and, where necessary, in indicating the quantity of the ingredients, following the rules laid down in the Food Information to Consumers Regulation (Regulation (EU)1169/2011) that applies to beer throughout the European Union.

It has been updated in July 2020 to take into account the new provision of the Spirit Drink Regulation regarding allusions that will be applied as of May 2021.

Origin Labelling
  • market
  • 25/02/2020
  • 7177
  • Labelling

Origin Labelling

This Guidance is designed to assist breweries in understanding the rules pertaining to the origin indication as laid down in the Food Information to Consumers Regulation (Article 26 of Regulation (EU)1169/2011) that applies to beer throughout the European Union.

 

This Guidance has been updated in February 2020 to assist breweries in understanding the rules laid down in Implementing Regulation (EU) 775/2018 on the indication of the origin of the primary ingredients of food.

DISCOVER ANALYTICA EBC! The European reference Analytical Methods for breweries by EBC
Beer Statistics 2019
  • market
  • 17/02/2020
  • 5508
  • Trends

Beer Statistics 2019

This document presents the 2019 Beer Statistics edition of The Brewers of Europe. It contains data over beer production, beer consumption, the on-trade/off-trade repartition, import and export, number of breweries, direct employment and excise duty revenues.

Statistics from previous years are available for download

Allergen labelling
  • market
  • 28/10/2019
  • 4030
  • Labelling

Allergen labelling

This Guidance is designed to assist breweries in implementing the mandatory allergen declaration as laid down in the Food Information to Consumers Regulation (Regulation (EU)1169/2011) that applies to beer throughout the European Union

Beer Stats 2018
  • market
  • 04/12/2018
  • 6241
  • Trends

Beer Stats 2018

This document presents the 2018 Beer Statistics edition of The Brewers of Europe. It contains data over beer production, beer consumption, the on-trade/off-trade repartition, import and export, number of breweries, direct employment and excise duty revenues.

Implementing Regulation on the origin of the primary ingredient - is my beer impacted?
  • market
  • 18/10/2018
  • 2348
  • Labelling

Implementing Regulation on the origin of the primary ingredient - is my beer impacted?

This infographic is designed to help you, brewers, to assess whether your beer is impacted by the Implementing Regulation (EU) 2018/775 that will apply as of 01st April 2020 and that sets rules with regards to the indication of the origin of a food's primary ingredient(s) where the origin of the food is indicated and that it is different than that of the primary ingredient(s).

 

The infographic details the steps to follow to assess whether your beer is impacted and, in case it is, it also lays down the main labelling impacts. 

 

If you want to go further, you can refer to The Brewers of Europe Guidance Note on Origin Labelling available on BrewUp available here.

Available now on Brewup for €49.99
Toolkit to calculate nutritional values
  • market
  • 21/03/2018
  • 3295
  • Labelling

Toolkit to calculate nutritional values

This toolkit has been developed jointly by The Brewers of Europe and the European Brewery Convention (EBC) and aims at helping brewers to determine the nutritional values of their beers in order to share:

  • the energy value only; or
  • The full nutritional declaration.

The toolkit has been designed to draw brewers' attention to available methods that would help them to calculate the nutritional values of their beer. It contains references to existing (and publicly available) methods and also advice on how they are able to deduce or calculate the data based on data available.

Legal purchasing and drinking age
  • market
  • 05/03/2018
  • 2348
  • Sales regulation

Legal purchasing and drinking age

This table presents an overview of the national legal purchasing and drinking age for beer, wine and spirits across the 28 European Union Countries and Turkey, Norway and Switzerland

Keg deposit fees
  • market
  • 05/03/2018
  • 2919
  • Market information

Keg deposit fees

This document provides for an overview of the different kegs deposit fees that apply in the 28 European Union Countries as well as Turkey, Norway and Switzerland.

The European reference Analytical Methods for breweries by EBC
Beer Statistics 2017
  • market
  • 24/12/2017
  • 5010
  • Trends

Beer Statistics 2017

This document presents the 2016 Beer Statistics edition of The Brewers of Europe. It contains data over beer production, beer consumption, the on-trade/off-trade repartition, import and export, number of breweries, direct employment and excise duty revenues.

Statistics from previous years are available for download

The Brewers of Europe Guide to Nutrition Declaration
  • market
  • 25/12/2016
  • 2527
  • Labelling

The Brewers of Europe Guide to Nutrition Declaration

This Guidance is designed to assist breweries in providing the nutrition declaration for their beers (mandatory for beers up to 1.2% abv and voluntary for beers of more than 1.2% abv)  as laid down in the Food Information to Consumers Regulation (Regulation (EU)1169/2011) that applies throughout the European Union.

Sales regulation in stadium
  • market
  • 20/12/2015
  • 2135
  • Sales regulation

Sales regulation in stadium

This document provides for an overview of the alcohol sales regulation in stadium in the 28 European Union Countries as well as Turkey, Norway and Switzerland.

DISCOVER ANALYTICA EBC! The European reference Analytical Methods for breweries by EBC
Manual of self-regulation
  • market
  • 20/12/2015
  • 3636
  • Self-regulation

Manual of self-regulation

This Manual aims at helping European brewers and trade associations to interpret the Guidelines for Beer Commercial Communication issued by The Brewers of Europe

Beer Image Tracker EU 2016
  • market
  • 20/12/2015
  • 2633
  • Promoting beer

Beer Image Tracker EU 2016

The Beer Image Tracker study 2016 provides for useful insights on beer perception throughout different European Union countries.

Gluten free / Very low gluten
  • market
  • 20/12/2015
  • 2390
  • Labelling

Gluten free / Very low gluten

This Guidance is designed to assist breweries in implementing the EU legislation with respect to the ‘gluten-free’ and ‘very low gluten’ labelling.

Love-beer Intranet
  • market
  • 01/01/2015
  • 2347
  • Promoting beer

Love-beer Intranet

The Love Beer website, whose access is restricted to members of The Brewers of Europe, offers tools that can be activated against a set of rules in order to promote the beer category at national level. Access request to Love-Beer.eu