ADVOCATE

• advocate
• 14/03/2023
• 2165

• Caring for the planet

Packaging infographic

 Discover how brewers are working to reduce, reuse and recycle beer packaging

• PPWR Packaging Cans Kegs bottles sustainability

• advocate
• 28/10/2019
• 2707

• Informing consumers

Memorandum of Understanding on listing ingredients and nutrition information for alcoholic beverages

This document is the Memorandum of Understanding on listing ingredients and nutrition information for alcoholic beverages as released on 05 September 2019 and signed by brewing companies of different sizes and national trade associations. Any company producing alcoholic beverages, or trade association thereof, can sign up to this Memorandum of Understanding. More information is provided on http://beerwisdom.eu 

• advocate
• 28/10/2019
• 2541

• Informing consumers

Memorandum of Understanding - brewers ambitions

This document presents the brewers' ambition with regards to the implementation by the brewing sector of the Memorandum of Understanding on listing ingredients and nutrition information for alcoohlic beverages as available here. More information on the Memorandum of Understanding and on the brewers' ambitions can be found on http://beerwisdom.eu

• advocate
• 28/10/2019
• 2732

• Informing consumers

PROUD TO BE CLEAR - Ingredients and Nutrition Labelling of Beer

This report provides the latest (September 2019) state-of-play of implementation by the brewing sector of its commitment to voluntarily equip consumers with the list of ingredients and nutrition information of the beer they consumed. More information on the commitment and its implementation can be found on http://beerwisdom.eu

• advocate
• 27/10/2017
• 3033

• Informing consumers

Gfk report 2014

This report provides an analysis of European consumers’ information needs and preferences regarding alcoholic beverages. The results show that whilst consumers’ knowledge of the nutritional value and ingredient information of alcoholic beverages is very limited, there is interest to receive this kind of information, and an interest in accessing it through off-label channels such as websites and applications.

• advocate
• 27/10/2017
• 3224

• Informing consumers

Infographic Gfk 2014

This Infographic sums up at a glance the most striking findings from the GfK report “Consumer Insights: Knowledge of Ingredient and Nutrition Information of Alcoholic Beverages, Off-Label Information and its Use”.

• advocate
• 27/10/2017
• 3621

• Informing consumers

Gfk report 2016

This follow-up study builds upon a previous consumer survey done in 2014 in 6 European countries and released in March 2015. It specifically examines consumers’ call for receiving the same ingredients and nutrition information for all alcoholic beverages as currently provided on all other food and drink products, the interest in the ingredients information, the calorie information and the full nutrition information on alcoholic beverages as well as the different information sources that consumers would like to use to access this information. GfK Belgium conducted the follow-up online survey in nine different European Union countries in April 2016. The nine countries were selected as representative of the European Union and its different regions, ensuring a balanced geographical spread. These nine EU countries were Germany, Poland, Denmark, the Netherlands, Spain, the United Kingdom, Italy, France and Romania. In total, they account for approximately 78% of the total European population2 and about a third of all EU Member States.

• advocate
• 27/10/2017
• 3237

• Informing consumers

Infographic Gfk 2016

This Infographic sums up at a glance the most striking findings from the GfK report 2016.

• advocate
• 02/05/2015
• 3414

• Responsible advertising

Alcohol advertising bans do not reduce related harm

This Factsheet provides for background elements, drawing from peer-reviewed articles and grey literature, on the lack of impact of advertising bans to reduce alcohol-related harm.

• advocate
• 21/12/2014
• 3331

• Responsible advertising

Beer advertising self-regulation

This Factsheet provides for background elements, drawing from peer-reviewed articles and grey literature, on beer advertising self-regulation.

• advocate
• 21/12/2014
• 3000

• Responsible advertising

People do not misuse alcohol because of alcohol advertising

This Factsheet provides for background elements, drawing from peer-reviewed articles and grey literature, showing people do not misuse alcohol because of alcohol advertising.

• advocate
• 22/12/2013
• 3141

• Informing consumers

Ingredient and nutrition information

This Factsheet provides for background elements with regards to ingredient and nutrition information on alcoholic beverages

• advocate
• 22/12/2013
• 3233

• Informing consumers

Off-label information

This Factsheet provides for background elements with regards to the use of labels and online platform to convey food information to consumers, including ingredient and nutrition information

• advocate
• 01/10/2010
• 3117

• Responsible advertising

Self-regulation report - 2010

This is the report on The Brewers of Europe’s commitment on self-regulation of commercial communications for beer, as submitted to the European Alcohol and Health Forum in 2007.

• advocate
• 20/12/2009
• 2807

• Caring for the planet

Carbon Footprint and Labelling

This document presents The Brewers of Europe’s position on “Carbon Footprint and Labelling”

• advocate
• 01/10/2008
• 3025

• Responsible advertising

Beer Advertising Monitoring Report 2008

This report provides an overview of the results of EASA’s coordinated monitoring compliance exercise with self-regulatory organisations across Europe on advertisements for beers that appeared in 2007

• advocate
• 01/01/2007
• 2747

• Responsible advertising

Briefing document on beer advertising in Europe

This Briefing Document on beer advertising provides for background information on beer advertising and the self-regulation mechanisms as of 2007.

• advocate
• 01/04/2005
• 2632

• Responsible advertising

Responsible Marketing of Alcoholic Beverages in Europe

This Report, covering the 2005 25 EU Member States together with Bulgaria, Norway, Romania, Switzerland and Turkey, concentrates on the self-regulatory and legislative environment for commercial communications.