BrewUp document : The Brewers of Europe advertising guidelines - 2003


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The Brewers of Europe advertising guidelines - 2003

  • market
  • 01/12/2003
  • 2547
  • Self-regulation

These guidelines, endorsed by the European brewing industry, are intended to serve as common standards throughout Europe. They are not meant to replace existing national self-regulatory systems or to be limited to brewers, but rather to be incorporated into national systems where these already exist, or to fill in gaps where necessary. Where no national self-regulatory system exists, and where a wider self-regulatory system for the whole alcoholic drinks industry is not practicable, these guidelines provide an element of consistency to enable the brewing industry to regulate itself.