This report collects the social responsibility activities of the brewing sector throughout the world. It was published in 2007.

This Report, covering the 2005 25 EU Member States together with Bulgaria, Norway, Romania, Switzerland and Turkey, concentrates on the self-regulatory and legislative environment for commercial communications.

These guidelines, endorsed by the European brewing industry, are intended to serve as common standards throughout Europe. They are not meant to replace existing national self-regulatory systems or to be limited to brewers, but rather to be incorporated into national systems where these already exist, or to fill in gaps where necessary. Where no national self-regulatory system exists, and where a wider self-regulatory system for the whole alcoholic drinks industry is not practicable, these guidelines provide an element of consistency to enable the brewing industry to regulate itself.