The Association of Beer, Malt and Hop Producers was founded in 1991 at the Croatian Chamber of Economy and since then gathered the largest breweries in Croatia.
Members of Association systematically and continuously promote responsible alcohol consumption and the prevention of underage drinking.
Our social responsibility
Since 2015, the Association has been running Turn on your conscience - Sometimes you need to say no to children campaign - National CSR campaign for prevention of underage drinking.
raising public awareness of respecting minimum age for selling and consumption of alcohol that is defined by law
prevent purchasing and consumption among underage population
raising public awareness of negative consequences of alcohol abuse at any age, especially among youth
The Code of Responsible Marketing Communication of beer producers, was adoptedmore than 15 years ago. This Code ensures that our marketing messages are directed exclusively at adults, while advocating only moderate beer consumption.
In addition, as a member of the Brewers of Europe/BOE, we have voluntarily committed to labeling ingredients and energy values.